Got a video iPod for Christmas. Love it. I bought an iPod when Apple first put them out a few years ago. I remember holding it up for my audiences as a symbol of radical innovation and - back then - only about 10% had ever seen one.

Here's the thing: Apple has achieve a giant win with the iPod. Revolutionized the way we consume music. But did they rest on their laurels? Did they get complacent? Did they stop trying to make the product even more brilliant? Nope.

The new iPod I have shows movies and is smaller and far more powerful than my old one. Why? Because Apple took a great product and constantly/passionately/excellently made it even better. Day by day.

So here's my question to you? What's your iPod? What's the product you sell and stand for? And do you - like Apple - make it better and better each and every day? The best in business always do.