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August Newsletter: LAUNCH BETA AND THEN ITERATE 
   
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LAUNCH BETA AND THEN ITERATE
 

One of the world's best known software companies has a fascinating way of doing things: they launch a fairly good yet unperfected product (a "beta" product) and then they start the iteration/improvement process to clean up the bugs. Each new version (2.0/3.0 etc) is better than the previous one and eventually they grow closer to getting it to a place called Flawless. Fascinating way of doing things.

This approach allows the organization to be an intense hub of product releases - and to often be the first to market while their competitors quietly toil away in obscurity, hoping to reach perfection before they offer their software to the world. And it gives the company a valuable psychological advantage because they are constantly bringing value to those who keep them in business.

Yes, I completely agree with the arguments saying "but why send less than perfect products out to customers?" etc. Offering your stakeholders nothing less than your absolute best is a great way to build a "durable competitive advantage", to use Warren Buffet's words. But playing with the idea behind the approach is definitely a valuable exercise for anyone interested in leadership and exceptionalism. So, let me ask you, where do you hold back from releasing to the world because you are waiting to reach perfection versus send out beta - and then iterate (and fix the bugs)? Is it a new service that you know would help your clients? Is it that book you've always wanted to write? Is it a project that you are certain would change the game for your business?

Maybe the answer is to model Nike's old tag line and JDI: Just Do It. Just get it out. Just launch it. Just shout it out from the mountaintop. And then, start the process of making it an eventual masterpiece.

P.S. It's still summertime! And one of the best moves you can make is to pull back from the noise and rethink the way you work and lead. I put my best leadership ideas into my new book "The Leader Who Had No Title". Click here to order it now.

 

 
A Powerful Idea for World-Class Organizations:
Distributed Leadership

 
In many ways, the whole idea behind Leading Without a Title is the democratization of leadership. Yes, positions are important to the smooth running of any organization (whether that organization is a business or a community or a family). Having said that, the new model of leadership (leadership 2.0) is all about every single stakeholder showing leadership in the work they do. This is really all about distributed leadership. Every single person who works within a business, for example, owns the responsibility of showing leadership at their craft. Every single teammate is the CEO of their own small business unit called their job.
 


 Leadership Quotes and Ideas
 
"Our minds can shape the way a thing will be because we act according to our expectations." - Federico Fellini

"Efforts and courage are not enough without purpose and direction." - John F. Kennedy

"Say what you mean and mean what you say because those who mind don't matter and those who matter won't mind."
- Dr. Seuss

"Be the Green Day of Human Resources, The David Beckham of Hamburger Flippers or Amelia Earhart of primary school teachers. Lead Without a Title." - Robin Sharma
 


5 FAST TIPS FOR ACCELERATED LEADERSHIP
 
  1. Build out technology free spaces so you can get your best thinking done.

  2. Do difficult things since those are the opportunities that build your capability.

  3. Delete victims from your personal orbit as their mediocre thinking is an infection.

  4. Get fit like a pro athlete.

  5. Invest in improving your mindset, performance and leadership skills through seminars, audio programs and a relentless diet of excellent books. Learning is the antidote to change.
 


Resources to Help you Lead and Succeed

Facebook Join Robin's Facebook community and connect with other Leaders Without a Title.
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Featured Blog: Robin's 73 Best Business and Success Lessons
 

The ROBIN SHARMA 73

The 73 Best Lessons I've Learned for Leadership Success in Business and Life
By Robin Sharma, author of the international bestseller "The Leader Who Had No Title".

  1. You can really Lead Without a Title.
  2. Knowing what to do and not doing it is the same as not knowing what to do.
  3. Give away what you most wish to receive.
  4. The antidote to stagnation is innovation.
  5. The conversations you are most resisting are the conversations you most need to be having.

    Click here to read the remaining lessons.
    Click here to subscribe to Robin's blog so you can get his lessons and best ideas for free.

 

 
Recommended Books & Resources
 
Icon iCon Steve Jobs: The Greatest Second Act in the History of Business
by Jeffrey Young and William Simon

iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs's meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely.



 
Marketing Lessions Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by David Scott and Brian Halligan

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.
   

   
Monocle Monocle

Monocle is a global briefing covering international affairs, business, culture and design. Headquartered in London with bureaux in Tokyo, Zürich and New York, Monocle appears 10 times a year in print and is updated constantly at monocle.com. Developed for an international audience hungry for information across a variety of sectors, Monocle's team of award-winning editors and correspondents have been drawn from The New York Times, The Independent on Sunday, the BBC, CBC and a host of other news and current affairs outlets.
   
Robinsharma
 
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Report Archive
July 2010: Leadership Lessons from Green Day More...
June 2010: LEADERSHIP & CRITICS More...
May 2010: MULTIPLE FORMS OF WEALTH More...
Apr 2010: Change is Business More...
Mar 2010: Lead Where You Are Planted More...

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