The business of business is relationships; the business of life is human connection.

Success without human connection is not really success. People who are fully functioning understand that we are all connected. Great science now confirming this. But the larger point is we are all members of a greater tribe.

And to treat everyone you meet with decency, dignity, kindness and love is only to deepen your relationship with the world.

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Your organization absolutely must, if you want to win in today's marketplace, have people at the front of the house, and your user experience, where there's a full on human connection. You know what? There's a lot of people on the planet right now, they're very lonely, and you see it. You walk into a lot of restaurants, there's a lot of people eating alone. A lot of people in relationships who are still very lonely.

There are a lot of people who are longing for belonging; one of the most important insights in this episode. People in your marketplace are longing for belonging. One of our clients, as I mentioned, is Starbucks. The whole idea behind Starbucks, Howard Schultz's vision, third place. You have work, you have home, and his vision was, let's create a space in every Starbucks where people feel a sense of community and belonging. What a great opportunity for you and your business. Here's the question, if I was coaching you one-on-one or working with your team, I would say, "How can your products, how can your culture, how can your branding, create a sense of humanity, and feed the need people have across the planet for belonging and connection?"

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