The 7,000 Ferraris Philosophy


...What was Enzo Ferrari's great secret?

...Why does Ferrari only produce 7000 vehicles each year?

...What's the real reason these cars are so very special?

I've just released a new Mastery Session. You'll gain real depth of insight from it so you galvanize your business + vividly increase the achievement in your life.

In this episode I made with deep faith in your highest game, you'll discover:

--my Trinity of Peak Performance Assets model that has helped the billionaires and icons I work with multiply their results [I'll teach the entire framework along with the 3 core daily habits that support it at The Titan Summit 2017 in December].

--why you need to install The Craftsperson's Mindset + The Pure Poet's Heartset today if you're serious about winning in your industry.

--the value of going super deep in your work versus really wide and acutely focusing on doing just a few things at Michelangelo-Level.

Hope this serves your greatness and inspires you to step up your service to our world.


...I've just released the first small block of seats to The Titan Summit 2017, taking place at The Ritz-Carlton Toronto in December. This is year #5 and it's become one of the most celebrated events in the world for empire-builders and history-makers.

...Richard Branson, Shaquille O'Neal and the co-founder of Apple, Steve Wozniak have been in the room with us. There's just nothing quite like The Titan Summit in the world. Nothing.

...And this year will be our best one yet. By far.

...If you want to spend 4 days with me and my extraordinary faculty of thought leaders as well as network with billionaires, icons and real legends, do whatever it takes to get one of the seats I've just made available.

First come. First served. My guess is all seats in this block will be gone in a few hours so go here right now and snap up yours before you miss this life-changing opportunity.

Love + respect,


The 7,000 Ferraris Philosophy

Hi, this is Robin Sharma, author of The Leader Who Had No Title, founder of The Titan Academy, and I'm so pleased to welcome you to this mastery session because this Mastery Session is called "The 7,000 Ferraris Philosophy".

You may have read my book, The Monk Who Sold His Ferrari, sometimes I speak about Ferraris because I don't have a Ferrari, but I love the way that Ferrari roles. Here's what I mean by that. A Ferrari is in many ways mobile art on four tires. A Ferrari in so many ways is a distillation of Enzo Ferrari's philosophy on mastery. A Ferrari in so many ways is a reminder to you and me about what world-class stands for. What I really want to dial into today is this: did you know that every year Ferrari only produces 7,000 Ferraris? The point of wisdom or the powerful idea I want you to really think about and deconstruct in your journal tonight after this mastery session is, why go really wide when you can be singularly deep? I'm going to repeat that again, but a great company and a great performer goes really, really deep on one or two things, and that's how you rise to iconic.

We live in a world, I call it the cult of superficiality, addicted to distraction, afflicted by interruption. So we take the trinity of our performance assets, our mental focus, our physical energy, and our willpower, those are the three primary assets of a world-class producer, and we diffuse them, we disperse them, around thousands of projects, lots of little things. And yet I think of the 7,000 Ferrari philosophy. They are world class in terms of producing iconic automobiles, vehicles, but they don't want to appeal to everyone. They don't produce hundreds of thousands of vehicles. They want to do a few products, they want to bring out a few things, but do them really, really well. That's really the craftsmen mindset. That's how craftsmen think, or craftswomen. It's do a few things, but do them really, really well.

You look at a great Hollywood actor, it's select the right movies. Prepare, rehearse, inhabit the role, train, so that when you do that one movie, billions of people perhaps can see it, or at least the film becomes legendary. I also think of Kahlil Gibran's "The Prophet", one of my favorite books of all time. Kahlil Gibran didn't want to produce a hundred books, he went really, really deep on "The Prophet". I heard that he actually carried the book around with him for five years so that every single word would be the finest word he could install into the book.

Related to that is this, you are an artist. My invitation to you is to produce poetry, in terms of your work, that the world reveals as mastery. That is really all about bringing rigor to your game. It's not about doing a lot of things, it's about doing one thing well because the secret of genius is not complexity, the secret of genius is simplicity. You look at any genius entrepreneur, you look at any genius producer, you look at any genius athlete, they're not doing five sports, they're doing one sport incredibly well and then putting in the training time to be monomaniacally focused so that they become otherworldly brilliant at their one thing.

I guess what I'm suggesting to you ultimately is this: think about the 7,000 Ferraris philosophy. If you are a business builder, let's say you are a startup entrepreneur, let's say you're a Fortune 500 manager, let's say you're a professional athlete, because a lot of professional athletes are watching these mastery sessions, let's say you're a mother, a father, a yoga teacher, or a chef, what are the few things that you could actually do in your work so that you take all of your mental focus, your physical energy, and the willpower that you wake up with every single morning, and you really monomaniacally focus those trinity of performance assets on the few things, the few projects that, when consistently iterated and improved every day, over time will allow you to reach a place where the world calls class you world-class. If you can not only get this idea on the 7,000 Ferraris philosophy, but apply it so it becomes a way of being, you really will own your game.

Sending you all green lights, hope you have enjoyed this Mastery session, I'm going to see you in the next one.

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