The 90/90/1 Rule


I created a hot new episode for my podcast, The Mastery Sessions, and I wanted to get it right over to you.

I stumbled a few times in it [hey, I'm human], yet I know you'll find the quality of the information first-class.

Oh--I watched 2 supergood documentaries recently and wanted to make sure you saw them...'s called Good Fortune and the other is Becoming Warren Buffett.


...The subject I'll walk you through today is a game-changing method I initially developed through my coaching of billionaires, many of whom suffer from so many distractions in their lives that their productivity falls apart...

...the tool is called The 90/90/1 Rule and, given how beautifully it worked for my private clients, I wanted to make sure I shared it with you.

If you're interested in a morning routine that many of the most creatively and financially successful leaders on the planet are now using, then you really want to watch this episode now.

In this episode, you'll learn:

--a potent daily ritual to develop monumental focus around your biggest payoff project.

--a remarkable daily tool to beat distractions and stay in your Tight Bubble of Total Focus [TBTF] for extremely impressive results.

--why doing the opposite of what The 95% is doing is your smartest move as a creative person.

Hope this helps you produce some explosive results so you realize your finest potential. And inspire the world in the process.

I so wish the best for you. And for those you love.

Love + respect,



The 90/90/1 Rule

Hi. This is Robin Sharma, author of The Leader Who Had No Title, founder of The Titan Academy, and a giant, loving, respectful, and gently-passionate welcome to you for being here with me in this episode of the Mastery Sessions. This is going to be relatively quick, and I think relatively strong, and hopefully, tremendously valuable to you. I'm going to actually walk you through one of the exponential productivity routines that I teach at Personal Mastery Academy. It's called The 90/90/1 Rule. Before I get into it, I want to give you a little bit of context for why I'm teaching it or sharing it with you here in this episode.

We do live in the age of dramatic distraction. Most people, and it's no judgment, just reporting, but most people really are addicted to their phones. There is a lot of research showing that it is an addiction. The same part of the brain responsible for our addiction to technology is the same center where cocaine addiction stems from. I say this with a lot of respect, but there are a lot of very smart people in Silicon Valley and at other technology hubs around the world who really are single-mindedly asking themselves this question: "How can we create apps, how can we create games, how can we create platforms that literally hook people?"

If you look at some of the social platforms, they are so brilliant. Why? Well, from a neuroscience point of view, they trigger, and they dial right into our reward centers. That's why you see a lot of people, whether it's in Rome, or at a beautiful ... At a fun NBA game, or maybe it's Paris, or maybe it's a wonderful meal, and rather than experiencing the meal or the moment, they are literally looking at who is liking their last picture on the social platform of the day. You see people walking, and they're not fully present. They're dialed in and clinging to their technology.

The latest research actually shows the average employee is spending 50% of their time mired in, stuck in, clinging to distractions. You have what I call a gargantuan, or an unbeatable competitive advantage divorcing or leaving the majority, and rising into the rare air of the top 5% of performers on the planet in just understanding how to let go of distraction, how to manufacture world-class days with consistency, because consistency is the mother of mastery. Here's another idea I want to offer to you: Look at what the 95% is doing and do the opposite, and you're going to do absolutely fine in business, in productivity, in creativity, in philanthropy, in humanity and living your life like an icon.

What's this “90/90/1 Rule”? Well, it's a daily ritual that I teach at Personal Mastery Academy, along with the other nine. The model is the 10 core rituals of legendary performers. We don't have the time today together to go into the other nine, but I did want to share one of them, which is The 90/90/1 Rule. When I work with the billionaires, this one morning routine has helped them profoundly, and here it is: For the first 90 minutes of your work day, for the ... I'll repeat that again, because I didn't say it as elegantly as I wanted to share it, and I just run these podcasts raw and real, and so let me just share it more clearly for you.

For the next 90 days, your first 90 minutes at work, make it focused on your single most important project. I'll repeat that again. For the next 90 days, the first 90 minutes of your work day, focus monomaniacally on your single most valuable project. I call it your game-changing move. It might be creating a new piece of code that will revolutionize the marketplace. It might be a new product that, when you launch it, will fill a need within your industry that no peer is currently providing. I don't know what your game-changing move is, but this is your poetry. This is your magnum opus for the next 90 days.

What most people do is, people who are playing at victimhood, people who are in the 95%, people who are making excuses about ordinary results in their life, a lot of them are not doing the things that would give them legendary results. What they do is they get to the office, and rather than using prime time for A activities, they use their best hours watching dancing cats on whatever it is, whatever the video platform is. They spend their best hours surfing the internet looking at blogs. They spend their best hours playing with notifications, reading notifications, chatting with friends who are not really their friends.

Really, they're just bored, so they're distracting themselves, which is just a form of medication, because potential left unexpressed turns to pain. They're in a lot of pain, and it's subconscious. They haven't done the work to know it, so really, they've created these drugs of choice, like too much email, too much web surfing, too much chit-chatting, too much looking at funny looking videos that make them laugh in the moment, that make them feel happy and give them a short burst of dopamine, and maybe a little bit of serotonin, which is the pleasure neurotransmitter. That's how they get through their day. All I'm saying is there is so much distraction available to you out there that if you are not acutely careful, it will dominate your days.

The top 5% are very, very different, very, very different. I don't know why I'm whispering, but they're very, very different, because to have the results only 5% of the population have, you've got to be willing to do what 95% of the population are just not willing to do. One of those things is this freedom from distraction. One of those things is building a pocket of time so that you use your highest value hours, which is really 5:00 AM to 8:00 AM or 9:00 AM. You use your platinum hours for your most valuable activities. We can talk about the science that says your willpower is highest first thing in the morning, your energy is highest first thing in the morning, and your mental focus is highest first thing in the morning.

If you want to know what I call the five precious assets, and I also teach this at Personal Mastery Academy, one of them is your mental focus. The second one is your physical energy. The third one is your discipline. When I work with the billionaires, I teach them the protocols to protect these, and scale these, because its your interior empires that are worth protecting. What I'm really trying to say is this: A ritual for you to run, and dial in, and hardwire to the point of automaticity, that's the word the researchers use when a habit becomes your new normal, over 66 days, is The 90/90/1 Rule.

To give it to you again, so you really remember it, for the next 90 days, your first 90 minutes, create a tight bubble of total focus so that no one can distract you. Turn off your devices. Put them in a little plastic bag. Put some reminders on your door, maybe some Post-It notes that, "This is my tight bubble of total focus for the next 90 minutes." Tell your team, tell your loved ones, maybe put a Do-Not-Disturb sign on your door. They'll laugh.

Explain it to them, that, "For the next 90 days, I will spend 90 minutes away from distraction, away from technology, away from interruptions, focusing on my magnum opus, focusing on the genius project that I want to bring into the world, because I will never mail it in, I will always bring it on. I'm going to do this for the next 90 minutes. I'm going to optimize it and iterate it every day. I'm going to bring my full bandwidth." Because what makes a genius? They all have one trait in common: They were able to spend extended periods of time in isolation, focused monomaniacally on their most valuable project.

That's what allowed Einstein to do what he did. That's what allowed Jean Michel Basquiat to produce that art. They dial into a neurobiological phenomenon that I teach called transient hypofrontality. This isn't the time to share it. I'm just suggesting to you install The 90/90/1 Rule. It will do amazing things and create exponential productivity. It will give you a gargantuan competitive advantage against your marketplace peers. It will allow you to install the hardwiring of genius. It will allow you to distribute awesome forms of value to the people that you serve in your business, in your craft, in your career, and in your life.

At the end of the day, leadership is really about two things: Personal mastery and helping as many people as possible. Definitely get The 90/90/1 Rule hardwired in. If you want to learn a lot more about these kinds of neuroscientific hacks to allow you to own the game and other routines and rituals, go on over to Personal Mastery Academy. People always say, "Robin, we don't know how to get in. Tell us. Would you mention it at the end of a podcast?" I'm doing that to be helpful to you. This is a two-day live event. It happens every June. It sells out every single year, very quickly. Just go over to - I'd love to help you. I'd love to get you in this room, so you'll learn all these idea which we don't really have the time to get into in this relatively short podcast.

Second thing: I would love your help to change the world. I would love to help you ... Your help to help me inspire more people, teach them these scientific, data-based rituals, routines, mindsets, heart-sets, soul-sets, health-sets that I've been teaching to my highest level clients at The Titan Summit, which I run every year for many years, and to my icons and the billionaires I work with. If you want to help me, because the world has a lot of hate in it right now, the world has a lot of people that are operating far below their potential, the world has a lot of victims in it, the world has a lot of people that are just stuck.

I want people do understand the neurobiology of greatness. I want people to understand The 90/90/1 Rule, how easy it is to install it. Remember, all change is hard at first, of course. I'll admit that. I'm honest. I want you to know that. This isn't a magic. The only thing that's rocket science is rocket science. All change is hard at first. If it wasn't hard, it wouldn't be real change. Then it's messy in the middle, as you install a new habit. Then it's gorgeous at the end. I acknowledge that, but if you want to learn how to ... If you want to help me help other people, just, within the next hour, please share this episode with three of your friends.

Some of them might say, "Wow. I can do it." Others will say, "That's interesting." Let's just get the message out there. Let's just be disruptors together. Let's just give people the information and the education, because education is inoculation against disruption. Let's just be seed planters and Johnny Appleseeds, planting seeds of mastery, and audacity, and bravery, and heroism around the world, so share this episode with three friends over the next 60 minutes, so we get the message out there.

What else? Everyone's asking, and asking me, "Robin, can you talk a little bit in your podcast, at the end, at the beginning ..." The reason I don't want to do it at the beginning is I want to earn your trust. I want to give you great value, and then I want to share an opportunity for you to really change the rest of your life. It's called Robin Sharma Nation. The internet is abuzz. The online is abuzz with it. We've had so many people from so many countries getting into the program, asking about it. It's simply this: Robin Sharma Nation is something I've been asked to do for 20 years. I haven't been ready to do it. I'm finally ready to mentor you and other people like you online, every single month, in an absolutely world-class training program.

There is nothing quite like Robin Sharma Nation on the planet today. It will change your life, if you stick with the program. No idea is going to work if you don't do the work. It's like an elite athlete. She doesn't show up, or he doesn't do the training for a week. You've got to do it over, and over, and over to hardwire, reset, install these ideas that I'll share with you, the rituals I'll share with you. The things that I teach at The Titan Summit, the things that I teach to the billionaires I work with, the NBA superstars who come to my events, the film legends that come to my events, the titans of industry ... I've works with Starbucks. Tom's Shoes is a client. Nike I've worked with, Microsoft, Oracle, etc.

I will teach you how the best in the world do it, every single month, in the comfort of your own home, online, and here's the great thing: At a fraction of the cost of getting into The Titan Summit, or me coaching you one on one, live. Just go on over, because people are saying, "How do we do it, Robin? Could you repeat it?" I'd love to help you. I'd love to serve you. This will change your life. Just go over to - Pretty simple. Read the details, and do what every A player does, take some action. Don't get caught in excuses. Let go of your personal story. Don't say, "I'm too lazy. It wouldn't work for me," etc., because you can live a legendary life or you can make a bunch of excuses. You're not going to get to do both.

I want to help you. I want to challenge you a little bit: Let go of your excuses. Take a leap of faith. Go over to and just sign up for the program. Test it out, and you'll see how valuable it is. Final thing: I love, love, love the social media. I love being on Instagram. I do it with discernment, because I share a lot, "Don't let it dominate your days," and I don't let it dominate my days. I do it very carefully, and with great discernment, but I love helping people, and interacting, and having conversations on Instagram and Facebook. Find me on Instagram. Find me on Facebook. We're in the millions of people following me on Facebook.

I'm only measuring that because this is a movement, and I want you to be a part of it. Find me on the social media. Hope I've given you great value. Hope you're inspired. Hope you like The 90/90/1 Rule. Hope you execute on it, because ideation without execution is just a delusion, and you are better than that. You deserve exponential productivity. You deserve to own your craft, own the game, lead your field, and live a life that in your own original, loving, powerful way makes history. I don't know you, perhaps, but I love you. Talk to you in the next mastery session. All green lights. Go be great.

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