Money is only one form of wealth. I’ll make this message for today fairly short, but it just might be one of the most important ones I’ve sent to you in a while.
Our culture has pushed and trained and brainwashed so many of us to chase money and watches and things so we become “rich.”
It’s sad. Because people get hurt (by getting nice things and losing their soul along the way).
And this brainwashing is designed to make us think that if we exhaust our energy and spend our lifeforce on this pursuit, we’ll get to a place where we wake up happy.
It’ll never happen. Never. Ever.
I’ve seen it time and time again with the billionaire clients that I’ve mentored for decades. They feel happy for a week and then the scientific phenomenon of hedonic adaptation takes effect, they normalize the new rewards and, of course, they want more.
Personally, I must share that though I’ve sold well over 25 million books and spoken in stadium after stadium for most of my adult life, such things have made pretty much no difference to my satisfaction levels. There are so many more important priorities for me.
20 years ago I introduced The 8 Forms of Wealth. My clients have found it deeply helpful in the building of an honestly beautiful life.
Once you learn each of them and then spend a little time each day making them more real in your hours I can assure you, you’ll become truly (versus fakely) rich.
A great life may have financial independence in it and if that’s important to you then win in this area, please. But without wellness, love, craft and the other forms (along with my unspecific tools that optimize each one) a person ends up as the richest person in the graveyard.
As we step into September, I just wanted you to take some time to reflect on what mountains you’re climbing. So you climb the correct ones.And, if you’d like to significantly increase your creativity and productivity between now and December so you end this year super strong, I enthusiastically encourage you to invest in a membership in my value-rich online course, HabitCamp. Here are the details.
I’ll leave you with one of my favorite quotes to keep you strong. I wish you a great day. Thank you for following my work. You’re great you know?
"Do not let your fire go out, spark by irreplaceable spark, in the hopeless swamps of the approximate, the not-quite, the not-yet, and the not-at-all.” - Ayn Rand
Love + respect,
Robin
The world is in the most difficult and dangerous time in the past 100 years. Here are 10 lessons to help you lead and serve brilliantly amidst the chaos. I hope they help!
1. Dark times are when real leaders emerge. Keep asking: “how can I use the mess to create more value for others?”
2. When in fear, don’t blame—or complain. Look within and observe your fear. Befriend it and work with it to release it. Meditation and journaling will help you here. As you process through the fear, it will dissolve. Leaving you greater. Forever. In this way, all the uncertainty of this era becomes a tool for your rise.
3. As the majority grows more scared, become more kind.
4. Suffering is a giant source of creativity. Don’t stand stuck. Exploit this time to innovate. Question your winning formula and venture into blue oceans of striking possibility.
5. Protect your energy. Watch the news but don’t become obsessed with the news. Gain information to help you navigate the storms and analyze data to help you predict the future. Yet don’t allow it to bring you down. People count on you.
6. Keep perspective. Society moves through cycles. Breakthroughs require breakdowns. The geopolitical and economic dangerousness has happened before—many times. I don’t like the way so many pundits call all of this “unprecedented.” It not only gets boring. It’s happened before. And we all got through it.
7. Stay optimistic. Better days are definitely ahead. I think we’ll be in the mess for a while—I must always be honest with you. Having said this, know and trust fantastic times will come. The dark will pass. The light will appear. And it will be bright.
8. Get even fitter. Work on your thinking. Feed your emotional life. Run or bike or walk. Put your feet on some grass. Or in some soil. Help someone in need. Rest. Stay healthy.
9. Read for an hour each evening. Study history to understand the future. Listen to smart podcasts and consume audiobooks while you bike, walk and do your grocery shopping.
10. Push more magic into the marketplace. Even in economic depressions, fortunes are made. Upgrade your dedication to mastery of your craft. Cause people to live better and you’ll do better. Even when your competitors are falling.
I could write 100 more of these lessons for you (based on the content I’m sharing in my leadership keynotes and mentoring work with the organizations who engage me to help them win in this turbulent age).
Yet, please simply study, discuss and deliver on the 10 above. They will serve you and your team well.
And, if you’d like to significantly increase your creativity and productivity between now and December so you end this year super strong, I enthusiastically encourage you to invest in a membership in my value-rich online course, HabitCamp. Here are the details.
Ok. Hope all this helps you prosper in this weird era we’ve found ourselves in.
Love + respect.
The finest leaders understand that their highest calling is not to create more followers—but to grow more leaders. They see leadership as a relay race: the measure of their greatness is how well they pass the baton. Research in Harvard Business Review confirms that organizations with “leader-makers” outperform those without them in both innovation and employee engagement.
Exceptional leaders are not threatened by talent; they are excited by it. They shine a bright light on the gifts of their people, bringing hidden genius into the open and helping others step into their own native and original leadership.
Second, as they live to what I emphasize in my leadership keynotes to the world’s best companies: brilliant leaders turn problems into possibilities and adversity into results.
Where victims surrender their power in difficult times, real leaders hold their ground and turn challenges into stepping stones.
According to the Harvard Business Review, reframing problems as opportunities increases creative solutions by up to 45%. Fascinating right?
The finest leaders use tough seasons as crucibles for growth, understanding that storms reveal strength, sharpen resilience, and clarify what truly matters.
I love the Mexican proverb that says: “They tried to bury us; they didn’t know we were seeds.”
Third, the greatest leaders are inspirationalists. They see what everyone sees but think what few dare to think. They disrupt outdated norms and are willing to endure criticism to attempt the impossible.
Their courage inspires teams to break free from mediocrity and aim for extraordinary results. They don’t just speak about vision—they embody it, showing what’s possible when conviction outweighs caution.
Fourth, great leaders move from being “busy being busy” to being monomaniacally focused on the few things that matter most. In a distracted world, they are disciplined executors. They choose depth over speed, completion over motion, and impact over appearance. They make the hard decisions to prioritize what truly moves the mission forward—and they inspire others to do the same.
Finally, brilliant leaders measure their worth not by personal gain, but by the value they deliver to others. They push our civilization forward by creating products, services, and ideas that make life richer, more humane, and more beautiful. They are legacy-driven—leaving behind a world that is better, stronger, and wiser because they lived.
Lead this way, and you’ll not only transform your organization—you’ll elevate everyone you touch. That’s the true work of leadership.
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With respect and vast encouragement,
Robin
One of the curses that must be made into blessings, as a creative producer, is that of critical attack.
What I’m trying to say to you is that the very nature of pushing your mastery into the marketplace means that you’ll be guaranteed to face the arrows of people who don’t like what you do. And don’t understand what you’ve made.
If you listen to the critics and believe the comments of the naysayers, you’ll lose your confidence. And dim your game—retreating from your genius and surrendering to what’s average.
DO. NOT. ALLOW. THIS. EVER. Please.
Because when you present your brilliance to the world you do your part to make the world more brilliant.
I’ve faced the meanness of critics.
From those who said The Monk Who Sold His Ferrari was not worthy of publication when I first started out to the few who have said my new book The Wealth Money Can’t Buy is a work of zero talent (even though it’s currently at #1 on bestseller lists in 13 countries).
I pray you trust the silent whispers of the wisdom within you and produce what feels right, great and heroic to you. Yes, this is my prayer for you.
To not do so would be to betray the best of you. And to DENY all of us the wonders of your gifts.
Which brings me to the famed Canadian rock group Nickelback. They’ve sold tens of millions of albums, toured the world and topped the charts.
But they were often known as being the band people loved to hate.
In their documentary (called “Love to Hate”) frontman Chad Kroeger said something that I find to be profound. And worthy of your consideration…
“I write Nickelback songs for Nickelback fans.”
He suggested that he didn’t really care about the venom of the critics because his focus was to please the people who appreciated what he did.
Vibing off his insight, I must say that I write my books for my beloved readers. I’m not here to please all people because when you work to please all people you end up pleasing no people.
So, remember who you’re here to serve. Know who puts food on the family table and obsess upon the human beings who love what you do. And then go all in for them.
Give your heart and soul—via the mastery of your craft—for them. Underpromise and overdeliver for them. Respect them, encourage them, appreciate them and honor them. Their reply will be a lifetime of loyalty. And rewards you simply cannot put a price tag on.
Love,
Robin
Last night I watched an interview with celebrated British artist Tracey Emin. She shared her philosophy, spoke of her artistry and then mentioned how often she paints over pictures that she doesn’t like.
Her suggestion was that success is a numbers game.
And to produce great art, one must create a lot of less than perfect art.
May I humbly suggest that this is an absolutely wise observation for us, who are dedicated to creating, devoted to producing and in the game of longing to make masterwork.
To make magic demands that we must generate a lot of mediocrity. [Please read that twice].
Yes, to arrive at a Sistine Chapel ceiling or a Taj Mahal or a Moonlight Sonata, you and I must exercise the bravery to risk. And dare. And get things (very) wrong (as we explore uncharted lands). Until we get things right.
We need to be willing to fail. We need to keep going when quitting seems best. We need to ignore the critics and silence the inner cynic (oh how loudly it chatters!). And continue to produce work that seems bad in the hot chase of work that will become amazing.
This makes me think of my writing process for my latest book, The Wealth Money Can’t Buy. After teaching The 8 Forms of Wealth Model that lives at the foundation of the book to the clients I mentor with super strong results for over 20 years, I decided to share the transformational model in a book.
And so I started and wrote and rewrote and discarded and iterated and struggled and stretched and optimized and refined for month after month after month after month.
Until all the bad work became what I hope you’ll find to be my best work. [Get the book here if you’re really ready to lead your richest life].
Remember: Picasso did a ton of paintings and not every one is a miracle.
Kobe made some bad shots en route to becoming extraordinary at making beautiful ones.
Hedy Lamarr, one of the world’s greatest inventors, made a ton of mistakes before discovering the “signal hopping” feature that yielded today’s WI-FI and GPS protocols.
Yes, I’m encouraging you to be bad. To become good. Really, really, really good (in an era where mediocrity is normal and exceptional is rare).
If you’d like to significantly increase your creativity and productivity between now and December so you end this year super strong, I enthusiastically encourage you to invest in a membership in my value-rich online course, HabitCamp. Here are the details.
It’s helped so many people just like you from across the planet achieve amazing results and it comes with a zero questions asked money-back guarantee if you don’t LOVE it.
So, definitely claim your membership now and test it out. You have nothing to lose and EVERYTHING to gain. Snap up your place here before registration closes again.
Ok. Hope this message helps. Stand strong. Keep moving forward. Believe in yourself. And remain kind.
Love + respect,
Robin
This summer was a small and subtle gift, of sorts. I hope yours has been too.
It began with a truly extraordinary event in Mauritius (oh what a magical island you are!), where I had the privilege of spending time with so many of my beloved readers in a setting that felt as magical as it was meaningful, sharing my insights on leadership and human greatness in this most messy of times we inhabit (things will get better!).
The energy in the room, the generosity of spirit, the shared commitment to human growth and business excellence—it reminded me again of why I do what I do. I am deeply grateful to everyone who attended, participated, and helped make it such a powerful experience.
After that, I traded a microphone and meeting room for something far quieter and quite necessary after the first 6 months of this year crisscrossing the planet for keynotes and mentoring engagements. I spent three weeks in a small cottage on a vineyard in South Africa.
Winter there meant roaring fires in the evenings, the glorious scents of nature in the air, and the simple pleasure of reading the classics—Tolstoy, Emerson, Orwell and Woolf—while the rain tapped gently on the windows. And my mountain bike waited for me to show up.
Mornings started at 4AM with MVP (Meditation, Visualization and Prayer) then a 5AM workout in the gym. After journaling and an ice bath (and some strong coffee), I’d work on the outline for my next book.
I also picked up my paintbrush again, fully losing myself in colours and shapes. Making my art is one of the few pursuits that deeply quiets my mind and allows me to retreat from the world. It’s a meditation for me, of sorts. I adore the pursuit [a sincere thank you to all the collectors seeking my artworks].
I also spent long hours reflecting on how I can evolve as a content creator and leadership thinker over the years ahead, while elevating my roles as a family man, friend and public servant.
I think you’ll agree it’s super important to regularly take stock of where we’re heading and how we’re doing so we can course correct when needed. Or celebrate the progress if deserved.
Three lessons emerged from this time away. I pray they bring you value.
The first was this one: wisdom lives in stillness.
In our world of constant noise, ceaseless notifications, and the relentless pull of mass distraction, it’s nearly impossible to hear our own deepest truth. The mind yells while the soul whispers, right?
Yet when we withdraw for a while—into the wilderness, into solitude—we start to understand the subtle signals that guide us toward what matters most. Stillness clears the static so the most honest message can get through.
The second lesson: walking breeds creativity.
Almost every day, I wandered the vineyard paths or explored the hills beyond. I’ve been a nature walker for 30+ years. It’s changed my life. And saved it too.
Poets, playwrights, and philosophers have long known what science now proves—that walking, especially in nature, is one of the surest ways to renew the mind and spark new ideas.
Many of the insights I recorded in my notebook came to me mid-step, in the quiet rhythm of movement, in a way they never could have at my desk. Walking is not only a way to recover—it’s a way to create.
The third insight: the value of rich conversation.
Along the way, I met many wonderful people—locals, travellers, fellow wanderers—and our conversations often went deep, fast. Please remember that every human being we meet has a story to tell and a lesson to teach. If we have the ears to open ourselves to them.
Our chats weren’t about the weather or the wars, or the economy and the environment. No dear FIRSTNAME, they were about the things that light me up. And breathe life into my soul. Subjects such as art, creativity, health and happiness, purpose, and possibility. And making our world a better place to be.
I left more than one dinner table with a new perspective, a new story, a new idea. All it takes is one idea, from one good conversation, to change the course of a life.
As I return to the familiar rhythms of work and travel and my usual life, I carry these lessons with me: to seek stillness, to walk more often, and to keep finding (and having) conversations that matter.
My humble hope is that, in sharing them with you, they spark something that serves you well in the season ahead.
Reader Note: if you’d like to significantly increase your creativity and productivity between now and December so you end this year super strong, I enthusiastically encourage you to invest in a membership in my value-rich online course, HabitCamp. Here are the details.
And if you’re looking for a book to read before the summer ends, you’ll absolutely love my latest book The Wealth Money Can’t Buy (a #1 global bestseller). Get it here.
With sincere gratitude and much encouragement,
Robin